Bundling was a method of allowing a young man and a young woman who were of marriageable age to continue courting into the late hours of the night, by courting in bed. Bundling offered a way for the couple to continue their conversation well into the night.

Why did people practice bundling?

Bundling, or tarrying, is the traditional practice of wrapping two people in a bed together, usually as a part of courting behavior. When used for courtship, the aim is to allow intimacy without sexual intercourse.

How does bundling improve profit?

Bundling helps to increase efficiencies, thus reducing marketing and distribution cost. It allows the consumer to look at one single source that offers several solutions. When effective, a product bundling strategy can significantly increase profits on individual sales over time.