What is the baby boomer generation known for?

Baby Boomers represent the 76 million people born between 1946 and 1964. They were born during the post World War II baby boom. They rejected and redefined traditional values. They are also the wealthiest, most active and have the most disposable income for food, apparel and retirement programs.

How do baby boomers behave?

Baby boomers idealistically looked for social change. They experimented with different ideas, lifestyles, sexual freedoms, ways of thinking, as the hippy movement exhibited during the late 60s. Baby boomers were free spirited, open, tried to be fair and took up social causes.

How do Baby Boomers communicate?

Baby Boomers communicate mostly using face-to-face communication, telephone conversations and e-mail. They will seldom use blogs, wikis, social networking sites and texting or instant messaging in more formal situations, such as in the work context (Heng & Yazdanifard, 2013. (2013).

What is unique about Millennials?

On average, Millennials are better educated than the generations that preceded them. Millennials are well-educated. Millennials are better-educated than past generations. Approximately 40 percent of Millennials have a bachelors degree or higher, compared to about 30 percent of Gen Xers when they were the same age.

How do Millennials and Baby Boomers communicate?

Venter (2017) found that Baby Boomers prefer to communicate face to face, over email, and via telephone, while Millennials prefer to communicate face to face as well, over social media networking sites, and text messaging through their smartphones. Boomers sense of accomplishment comes from excelling.