Now it makes money by selling subscriptions to both apps. Both apps make their month with a freemium model, allowing users to access basic services for free, while making them pay to access additional features. Bumble has two sets of enhanced features, one called Bumble Boost and the other called Bumble Premium.

How did tinder make money?

Tinder generates almost all of its revenue from subscriptions. Swidler says that Tinder Gold — the premium subscription service it rolled out last year gives users more features for $14.99 a month — is a big reason that sales are up. The other reason is more paying subscribers.