Matching algorithm-based dating apps are powered by offline matching services or matching algorithms that base their choice on personal survey information. This is how eHarmony finds matches for their users. The concept behind The League is the idea that people tend to date people from their own social circles.

How do dating apps get customers?

Top 11 Hacks For Your Dating App Marketing StrategyReach Out To The Media. Find a Community To Start With. Paid App Promotion. App Store Optimization. Creatively Leverage Content. Gamify User Experience. Collect Data For Target Marketing. Embed Social Networking Functions.More items

How do dating apps get initial users?

Start social media and marketing campaigns in advance As soon as you know who your users are and what kind of app you are going to deliver to them, you can start attracting your initial user base. Post content that is valuable for your target audience and youll get potential users and additional visibility.

How many people use dating apps?

Global Dating App UsersYearUsers2016200 million2017220 million2018235 million2019250 million2 more rows