Data shows that boomers are active on social media, spending around one hour 48 minutes a day browsing Facebook and Instagram. They are 19% more likely to share content than any other generation, and 58% more likely than millennials to click through to a brands website from a social media post.
82% of Boomers who use the internet also have at least one social media account. Their platforms of choice are Facebook and LinkedIn which neatly split their work and personal lives. Baby Boomers are less likely to use other social media platforms like Twitter and Instagram.
However, according to data from Statista from last year, YouTube was the most popular social media platform, with 70% of boomers saying they regularly used it, compared to 68% with the social network. This was followed by Pinterest at 27%, LinkedIn at 24% and Instagram at 23%.
What do Baby Boomers do online?
According to Forbes, nearly half (49%) of the Baby Boomer generation spend at least 11 hours a week online. For comparison, this applies to 42% of millennials. Before buying anything, Baby Boomers take their time surfing the web for all kinds of merchandise, products, services, and reviews.
Baby Boomers spend 2.87 hours per week reading newspapers and magazines, compared to 1.12 hours by Millennials and 1.58 by Gen Xers. Although there is a clear hierarchy of preference and habit for each segment, consumers regularly travel between media depending on the circumstance.
Do Baby Boomers use the Internet?
Baby boomers dont necessarily use the internet less than other adults, but their habits may appear that way due to their internet activities. As it turns out, 87 percent of adults ages 50-64 used the internet in 2018 ― only about 10 percent less than the studys two younger age groups (adults ages 18-29 and 30-49).
Do baby boomers use the Internet?
Baby boomers dont necessarily use the internet less than other adults, but their habits may appear that way due to their internet activities. As it turns out, 87 percent of adults ages 50-64 used the internet in 2018 ― only about 10 percent less than the studys two younger age groups (adults ages 18-29 and 30-49).
Do baby boomers shop online?
82 percent of Baby Boomers plan to shop both online and in-store during the first half of this year. This compares to 80 percent of Gen X, 74 percent of Millennials and Generation Z. Baby Boomers are spending less shopping in-store. 56 percent of Baby Boomer consumers are spending less shopping in-store.
Do Baby Boomers read magazines?
Top magazines for Baby Boomers are Niche and Specialty Publications. Niche publications or those that focus on appealing to those interested in specific hobbies or interests like Fitness, leisure activities. Boomers still often Regularly read popular publications Like Enquirer and Globe as well.
Do Baby Boomers watch TV?
Boomers, or adults aged approximately 50 to 64 years old, are serious television fans, and 94 percent of adults in this age group watched television at least once per week.
Which generation uses apps the most?
Generation Xers heavily utilize mobile internet connections – the Gen Xs global mobile internet usage rate is the second highest, only behind Millennials usage rate. In the U.S., mobile app users aged 35 to 44 years used mobile apps via smartphones for an average of 80 hours per month in 2016.
What are the characteristics of the baby boomers?
Baby Boomers Important CharacteristicsStrong work ethic. Baby boomers arent afraid to put in a hard day of work. Self-Assured. This generation is independent and self-assured. Competitive. Baby boomers like competition. Goal-centric. Resourceful. Mentally focused. Team oriented. Disciplined.Jan 29, 2016
What do boomers read?
Boomers still often Regularly read popular publications Like Enquirer and Globe as well. Publications like these offer advertisers an easy way to reach the ideal audience for their product or service.
Do Millennials read magazines?
Do Millennials read magazines? Their love of reading goes beyond books. Millennials and Gen Z both love to read magazines, too. About two years ago, The New York Times noticed an uptick in smaller-run magazines—particularly food-focused publications that were founded by 20–30-year-olds.
What do baby boomers like to watch?
Some of their most-watched categories on the platform, according to recent Google data, were entertainment, music, and news, with channels like Star News (a celebrity news channel), Fox News, and WatchJoJo (a collection of unbelievable facts) rising to the top of their watch list.