A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer or to share the value proposition.

What content should be on a landing page?

A successful landing page should have one value proposition, one clear message, and one dominant CTA. While there may be pages with a combination of CTAs displayed, design and layout should promote one “macro conversion” as the most important for user attention. The most successful landing page CTAs are unmissable.

What are the best landing pages?

The Best 12 Landing Page ExamplesSlack. Slack is always on the top of its game when it comes to landing pages. Intercom. Intercoms main objective on this landing page is to get you to sign up for their email list. Lyft. Zoho. Squarespace. ActiveCampaign. Hubspot. Shopify Plus.More items

Is landing page important for SEO?

A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy.