A landing page is any web page that a consumer can land on, but in the marketing realm, its usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow up to any promises that youve made in your content.
What are the features of a landing page?
5 Characteristics of a Great Landing PageA Clear Call-To-Action (CTA)Separation of Content Sections.Clean and Concise Text.Use of Visual Information.Appealing Color Schemes.Apr 4, 2017
What do you write on a landing page?
8 Tips for Writing Great Landing Page Copy1) Use customer testimonials.2) Emphasize the benefits, not the product/service.3) Spend time writing a killer headline.4) Keep your writing simple.5) Write like a human.6) Use numbers and get specific.7) Ask for readers to take action.8) A/B test your copy.Oct 7, 2014
What makes a great landing page?
A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer or to share the value proposition.
Whats difference between landing page and website?
Whats the Difference Between a Landing Page and a Homepage? Landing page traffic comes from ads — Homepage traffic comes from many sources. Landing pages are separate from a business website — Homepages are the front page of a business website. Landing pages have a single goal — Homepages promote website browsing.
When would you use a landing page?
10 Practical Uses for Landing PagesUse a landing page in every ad, PPC or offline, to lead people to a place to get more info.Use a landing page to drive people to your events.Use a landing page to enroll people in your email newsletter.Use a landing page to promote your new product launch.More items
Which landing page is the best?
The 9 best landing page builder appsGoogle Sites for making free landing pages.Carrd for building landing pages quickly.Mailchimp for driving email newsletter signups.KickoffLabs for competitions and giveaways.Unbounce for small businesses with a budget.Wix for building a landing page that you can expand on later.More items •Aug 12, 2020