Some 46% of Pairs users in Japan are women, according to App Annie. In other dating apps in Japan and the U.S., women typically make up one-third or less of the users.

Are dating apps common in Japan?

According to a survey conducted in 2020, the most popular matchmaking app among both men and women in Japan was Pairs, with almost 60 percent of male and close to 64 percent of female respondents having used that app. Tinder, the only non-domestic app in the ranking, was primarily used by men in Japan.