With designs to suit everyones individual style, Swatch is the watchmaker that puts the fun into fashion timepieces. Famed for colourful and creative designs, appealing price-tag and exciting collaborations, its no wonder that Swatch is one of the worlds most loved and successful watch brands.

When did Swatch watches become popular?

In a sea of neutral-colored watches, Swiss watchmaker Swatch revitalized that segment of the accessories industry when they came out with a bold and vibrant analog quartz marvel, sparking the colorful watch craze of the 1980s and 1990s.