Women desire a man who is honorable, fair, and ethical. In terms of relationships, having integrity can help strengthen the bond a man has with a woman, as his moral principles will guide his behavior and help him to be the best partner that he can be.

What qualities a woman wants in a man?

What women want in a man is faithfulness and dependability, a sense of humor, the ability to listen, and a sense of style. Only 13 percent of women cited muscular build as a factor in physical attractiveness. On the other hand, 66 percent of women said moral integrity will “make me quiver.