How do dating apps make money? Subscriptions: users pay a fee for using the app for a certain period of time. Ads: apps generate money by selling space for ads to third-party companies. In-app purchases: users buy in-app currency, icons, smileys, etc.

How does dating sites make money?

Some online dating sites opt to have users pay to use their sites services, usually by charging them a monthly or annual membership fee thats billed at regular intervals. The paid membership model promises sites revenue from every user who signs up, but may show slower user growth when compared to free dating sites.