Though launched as a fully free application in 2013, tinder changed its operating model in 2015 to a freemium business model where it started charging for some features like unlimited swipes, location change, etc.
With 50M users worldwide, Tinder boasts that its user-friendly platform produces 1.2B profile views a day leading to 15M matches!
How does Tinder make its money?
Tinder generates almost all of its revenue from subscriptions. Swidler says that Tinder Gold — the premium subscription service it rolled out last year gives users more features for $14.99 a month — is a big reason that sales are up.
What kind of service is Tinder?
mobile dating app For the uninitiated, Tinder is a mobile dating app that allows users to locate other singles in their geographic area. Users fill out a brief bio and upload photos. They can then start viewing photos of other users who match their age, gender, and location criteria.